Short Films | Dominik Mayer – Products, Asia, Productivity

Nian

Every Chinese New Year, Apple commissions a short film.

This year it’s about the mythical Nian. Wikipedia explains:

Once every year at the beginning of Chinese New Year, the nian comes out of its hiding place to feed, mostly on men and animals. During winter, since food is sparse, he would go to the village. He would eat the crops and sometimes the villagers, mostly children. […] The weaknesses of the nian are purported to be a sensitivity to loud noises, fire, and a fear of the color red.

Hence the fireworks, noises and the red color everywhere. I remember riding my bike through Shanghai on Chinese New Year with things exploding left and right. It felt like crossing a battlefield.

Here’s the making-of video to the short film with director Lulu Wang and colleagues touting the iPhone 12 Pro Max as a cinema camera:

The Story of Nearest Green  

Emmy-Award winning actor Jeffrey Wright narrates the story of Nearest Green.

This beautifully shot short film tells the extraordinary legacy of the first known African-American master distiller. It’s a story of honor, respect, and an unlikely friendship, that would forever change the whiskey industry. Perhaps the greatest American story you never heard.

Daughter

Also check out the behind the scenes video:

Numbers

Nick and Mia meets [sic] for the first time. They know nothing about each other and seem to know everything about everyone else. But sometimes the less you know, the better…

I love Korean movies.