Marketing | Dominik Mayer – Products, Asia, Productivity

A Billboard That Tracks Airplanes  

Ogilvy 12th Floor created two digital billboards for British Airways:

These specific signs were located between the view of people on the street and the flight paths of planes coming and going from Heathrow Airport. Advanced technology was integrated into the display that could track planes as they flew overhead, and that’s when the magic would start.

A video would start to play that showed a child point at the airplane and run off after it. The sign would also give the flight number and location that the plane took off from, and then it would go back to a very simple display about British Airways.

What a smart way of combining traditional with digital marketing.

The Story of Nearest Green  

Emmy-Award winning actor Jeffrey Wright narrates the story of Nearest Green.

This beautifully shot short film tells the extraordinary legacy of the first known African-American master distiller. It’s a story of honor, respect, and an unlikely friendship, that would forever change the whiskey industry. Perhaps the greatest American story you never heard.