Every Chinese New Year, Apple commissions a short film.
This year it’s about the mythical Nian. Wikipedia explains:
Once every year at the beginning of Chinese New Year, the nian comes out of its hiding place to feed, mostly on men and animals. During winter, since food is sparse, he would go to the village. He would eat the crops and sometimes the villagers, mostly children. […] The weaknesses of the nian are purported to be a sensitivity to loud noises, fire, and a fear of the color red.
Hence the fireworks, noises and the red color everywhere. I remember riding my bike through Shanghai on Chinese New Year with things exploding left and right. It felt like crossing a battlefield.
Here’s the making-of video to the short film with director Lulu Wang and colleagues touting the iPhone 12 Pro Max as a cinema camera: