Ogilvy 12th Floor created two digital billboards for British Airways:
These specific signs were located between the view of people on the street and the flight paths of planes coming and going from Heathrow Airport. Advanced technology was integrated into the display that could track planes as they flew overhead, and that’s when the magic would start.
A video would start to play that showed a child point at the airplane and run off after it. The sign would also give the flight number and location that the plane took off from, and then it would go back to a very simple display about British Airways.
What a smart way of combining traditional with digital marketing.